Preference mapping of apple varieties in Europe
PBN-AR
Instytucja
Instytut Ogrodnictwa
Informacje podstawowe
Główny język publikacji
en
Czasopismo
FOOD QUALITY AND PREFERENCE
ISSN
0950-3293
EISSN
Wydawca
ELSEVIER SCI LTD
DOI
URL
Rok publikacji
2014
Numer zeszytu
Strony od-do
317-329
Numer tomu
32
Identyfikator DOI
Liczba arkuszy
Słowa kluczowe
en
apple
varieties
consumer acceptance
preference mapping
consumer segmentation
european countries
Open access
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Wersja opublikowana
Licencja otwartego dostępu
Inna
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Razem z publikacją
Streszczenia
Język
en
Treść
A consumer test carried out in 7 different European countries compared 3 standard apple varieties to 8 new ones. A total of 4290 consumers took part in the test. Data from this test was used to develop a preference map for apple. The preference map was constructed with 3 main dimensions (1 – sweetness, fruitiness, flowery attributes, 2 – acidity, firmness, 3 – juiciness and crispness). Consumers were segmented in 6 clusters according to their preferences. The 6 clusters were grouped into two main mega clusters A (68% of consumers) and B (32% of consumers). Megacluster A (Clusters 1, 2, 5 and 6) was characterized by preferring sweet apples. Clusters 2 and 5 (41% of consumers) liked sweet apples independently of their acidity and firmness and moderate positive values on dimension of juiciness and crispness. Cluster 1 (21% of consumers) had an optimal point in positive values of the sweetness dimension, moderate negative value for acidity and firmness and moderate positive value for juiciness and crispness. Cluster 6 (6% of consumers) besides preferring sweet varieties disliked acid-firm varieties. As to regard to megacluster B (Clusters 3 and 4) (32% of consumers), they preferred varieties that were acidic-firm and juiciy and crisp with values in the mid range of the sweetness dimension. In spite of the difficulties in translating preference dimensions into standard practical values for fruit quality and the fact of being a punctual measurement of consumer behaviour, this preference map could be of practical use of different actors on the fruit value chain like marketers and breeders.
Cechy publikacji
ORIGINAL_ARTICLE
Inne
System-identifier
598374
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